Testing consumer preferences for men's clothing (on the example of Skidmark underwear)

Testing consumer preferences for men's clothing (on the example of Skidmark underwear)

This paper examines consumer preferences regarding men’s underwear and aimed to assist the owner of the Skidmark brand with recommendations how to improve existing product and to extend product portfolio. Primary and secondary data was used in this study to overview the industry and to identify mark...

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Bibliographic Details
Main Author: Konovalova, Ekaterina Mikhailovna
Format: Others
Language:English
Published: 2010
Subjects:
Consumer preferences
Men’s underwear market
Online Access:http://hdl.handle.net/2152/ETD-UT-2010-05-719
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spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-ETD-UT-2010-05-7192015-09-20T16:55:44ZTesting consumer preferences for men's clothing (on the example of Skidmark underwear)Konovalova, Ekaterina MikhailovnaConsumer preferencesMen’s underwear marketThis paper examines consumer preferences regarding men’s underwear and aimed to assist the owner of the Skidmark brand with recommendations how to improve existing product and to extend product portfolio. Primary and secondary data was used in this study to overview the industry and to identify market trends and consumers preferences. Two data collection activities are discussed, ten one-on-one interviews and one focus group which revealed consumer’s reactions and feedback regarding Skidmark exciting and proposed products. Recommendations for production, price and promotion are given; limitations of the study discussed.text2010-11-11T14:38:27Z2010-11-11T14:38:33Z2010-11-11T14:38:27Z2010-11-11T14:38:33Z2010-052010-11-11May 20102010-11-11T14:38:33Zthesisapplication/pdfhttp://hdl.handle.net/2152/ETD-UT-2010-05-719eng
collection NDLTD
language English
format Others
sources NDLTD
topic Consumer preferences
Men’s underwear market
spellingShingle Consumer preferences
Men’s underwear market
Konovalova, Ekaterina Mikhailovna
Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
description This paper examines consumer preferences regarding men’s underwear and aimed to assist the owner of the Skidmark brand with recommendations how to improve existing product and to extend product portfolio. Primary and secondary data was used in this study to overview the industry and to identify market trends and consumers preferences. Two data collection activities are discussed, ten one-on-one interviews and one focus group which revealed consumer’s reactions and feedback regarding Skidmark exciting and proposed products. Recommendations for production, price and promotion are given; limitations of the study discussed. === text
author Konovalova, Ekaterina Mikhailovna
author_facet Konovalova, Ekaterina Mikhailovna
author_sort Konovalova, Ekaterina Mikhailovna
title Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
title_short Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
title_full Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
title_fullStr Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
title_full_unstemmed Testing consumer preferences for men's clothing (on the example of Skidmark underwear)
title_sort testing consumer preferences for men's clothing (on the example of skidmark underwear)
publishDate 2010
url http://hdl.handle.net/2152/ETD-UT-2010-05-719
work_keys_str_mv AT konovalovaekaterinamikhailovna testingconsumerpreferencesformensclothingontheexampleofskidmarkunderwear
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