The effects of seal-of-approval on consumers' brand attitude and purchase intention of healthy and unhealthy food products
Seals-of-approval have been employed as one of the information sources at the time of purchase. However, little is known about how seals’ sponsoring organizations affect consumers’ decision making and how consumers use seals in different food categories such as healthy-seeming vs. unhealthy-seeming...
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| Format: | Others |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2010-08-1947 |