RediClinic : an evaluation of a convenient care clinic in a shifting medical landscape

This paper offers in-depth look at the convenient care/retail clinic industry in the context of today’s changing medical landscape with specific focus on Texas-based RediClinic. In addition to a detailed analysis of RediClinic, this paper proposes detailed advertising, marketing and social media rec...

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Bibliographic Details
Main Author: Edwards, Lauren Jean
Format: Others
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/2152/ETD-UT-2010-12-2461