Big idea patterns of the advertising creative process
The analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques an...
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Format: | Others |
Language: | English |
Published: |
2011
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Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-05-2651 |