Big idea patterns of the advertising creative process

Big idea patterns of the advertising creative process

The analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques an...

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Bibliographic Details
Main Author: Lindsay, Cabe Erin
Format: Others
Language:English
Published: 2011
Subjects:
Advertising
Creative
Creativity
Patterns
Behaviors
Techniques
Resources
Brainstorming
Mind mapping
Big idea
Campaign
Copywriter
Art director
Creative director
Freelancing
Integrated marketing communications
IMC
Online Access:http://hdl.handle.net/2152/ETD-UT-2011-05-2651

Internet

http://hdl.handle.net/2152/ETD-UT-2011-05-2651

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