Regional Mexican radio in the U.S. : marketing genre, making audiences

This dissertation investigates how Regional Mexican radio in the U.S. tracks and drives changes in Mexican-American identity by combining different musical genres to create composite portraits of its audiences. Regional Mexican radio, which plays a mixture of ranchera, norteño, banda, and other regi...

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Bibliographic Details
Main Author: Morgan, Melanie Josephine
Format: Others
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/2152/ETD-UT-2011-05-3196