Consumer preference measurement and its practical application for selecting software product features
Consumer preference measurement is a quantitative field of study for modeling, collecting and analyzing product decisions by consumers. Discovering how consumers choose products is an important area of marketing research and recognized as a successful partnership between academic theory and practic...
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| Format: | Others |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-08-4329 |