An examination of source credibility and word of mouth best practices for social media marketing with an emphasis on Twitter
Because social media is a relatively new digital medium and Twitter is an even newer medium, it is important for practitioners and academics to understand how to create and utilize the best messaging strategies to induce persuasion, win brand advocates and create a sustainable, credible presence for...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-12-4624 |