Credibility in context : addressing audiences, objectivity, and branding in contemporary news credibility research
This study employs an experimental design to test the effects of branding,presence of opinion, and gender on news credibility. A history of credibility theory in social science research is explored in order to contextualize investigation of truth and objectivity in the contemporary fragmented news l...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2012-05-5396 |