Brand personality in the university context : developing a multidimensional framework
The concept of university branding has received considerable attention over the past decade, with numerous studies being conducted on university image, reputation and identity. However, few research studies have focused exclusively on the brand personality construct in relation to universities. This...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2012-05-5532 |