Influencing Elections with Statistics: Targeting Voters with Logistic Regression Trees

Influencing Elections with Statistics: Targeting Voters with Logistic Regression Trees

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Political campaigning has become a multi-million dollar business. A substantial proportion of a campaign's budget is spent on voter mobilization, i.e., on identifying and influencing as many people as possible to vote. Based on data, campaigns use statistical tools to provide a basis for deci...

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Bibliographic Details
Main Authors: Rusch, Thomas, Lee, Ilro, Hornik, Kurt, Jank, Wolfgang, Zeileis, Achim
Format: Others
Language:en
Published: WU Vienna University of Economics and Business 2012
Subjects:
voter targeting / model tree / model-based recursive partitioning / get-out-the-vote / logistic regression / classification tree / campaigning / political marketing / voter identification / voter segmentation
Online Access:http://epub.wu.ac.at/3458/1/Report117.pdf

Internet

http://epub.wu.ac.at/3458/1/Report117.pdf

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