Ford Motor Company - Learning from the Automotive Industry
This case study discusses the challenges faced by Ford Motor Company, one of the world's biggest car manufactures. In 2007, after Ford reported one of the worst losses in the company's history, the firm is in the middle of a restructuring process. The "Way Forward Initiative", s...
| Main Authors: | , , |
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| Format: | Others |
| Language: | en |
| Published: |
WU Vienna University of Economics and Business
2013
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/3795/1/Ford__WU%2DCaseSeries.pdf |