Synergies among Producer Firms, Lead Users, and User Communities: The Case of the LEGO Producer-User Ecosystem
While many firms today proactively involve users in their new product development efforts using a wide variety of methods such as the lead user method, firm-hosted user communities, or mass customization toolkits, some pioneering firms are experimenting with the creation of sustainable producer-us...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
Wiley-Blackwell
2014
|
| Online Access: | http://epub.wu.ac.at/4389/1/jpim12127.pdf http://dx.doi.org/10.1111/jpim.12127 |