Optimal Incentives to Foster Cross Selling: An Economic Analysis
Cross selling is the practice of selling additional products to an existing customer. It has the potential to boost revenues and can be beneficial for both the company and the customer. For many multi-divisional companies with product or service oriented organizational structures the attempt to...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://epub.wu.ac.at/4486/1/Dissertation_Andre_Decrouppe_Learn@WU.pdf |