Imageries of corporate social responsibility: Visual recontextualization and field-level meaning

Imageries of corporate social responsibility: Visual recontextualization and field-level meaning

In this paper, we explore how corporations use visual artifacts to translate and recontextualize a globally theorized managerial concept (CSR) into a local setting (Austria). In our analysis of the field-level visual discourse, we analyze over 1,600 images in stand-alone CSR reports of publicly trad...

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Bibliographic Details
Main Authors: Höllerer, Markus, Jancsary, Dennis, Meyer, Renate, Vettori, Oliver
Format: Others
Language:en
Published: Emerald Group Publishing Limited 2013
Subjects:
Visual artifacts / imageries-of-practice / visual rhetoric / field-level logics / translation / corporate social responsibility
Online Access:http://epub.wu.ac.at/4990/1/hoellerer_et_al_%2D_imageries_of_csr_(RSO)_(002).pdf
http://dx.doi.org/10.1108/S0733-558X(2013)0039AB018

Internet

http://epub.wu.ac.at/4990/1/hoellerer_et_al_%2D_imageries_of_csr_(RSO)_(002).pdf
http://dx.doi.org/10.1108/S0733-558X(2013)0039AB018

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