Neuromarketing and consumer neuroscience: contributions to neurology
Background: 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positiv...
| Main Authors: | , , , , |
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| Format: | Others |
| Language: | en |
| Published: |
BioMed Central Ltd.
2013
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/4997/1/Javor_etal_2013_BMC%2DNeurology_Neuromarketing%2Dand%2Dconsumer%2Dneuroscience.pdf http://dx.doi.org/10.1186/1471-2377-13-13 |