Shopping for apparel: how can kiosk systems help?

When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three fo...

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Bibliographic Details
Main Authors: Koller, Monika, Königsecker, Andrea
Format: Others
Language:en
Published: Fundação Getulio Vargas 2012
Subjects:
Online Access:http://epub.wu.ac.at/5019/1/Koller_Koenigsecker_2012_RAE_Shopping%2Dfor%2Dapparel.pdf
http://dx.doi.org/10.1590/S0034-75902012000600008