Real world performance of choice-based conjoint models
Conjoint analysis is one of the most important tools to support product development, pricing and positioning decisions in management practice. For this purpose various models have been developed. It is widely accepted that models that take consumer heterogeneity into account, outperform aggregate mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
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SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
2001
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| Online Access: | http://epub.wu.ac.at/376/1/document.pdf |