Pricing strategies in online & offline retailing
The thesis deals with pricing strategies for multichannel retailers, especially traditional stores which additionally manage an online shop. The problem of integrating two sales channels and applying a well-suited pricing strategy is still an emergent question. This work develops a stochastic model...
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| Format: | Others |
| Language: | en |
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2008
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| Online Access: | http://epub.wu.ac.at/1872/1/document.pdf |