An Investigation Into How Sources of Information Influence Consumers' Perceptions and Decision Making
Consumers rely on sources of information to learn about products and make informed purchasing decisions. In fact, one of the first factors consumer consider when evaluating product information, is the source of that information. Yet despite the importance of the source, research on this topic is spo...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2021
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| Online Access: | http://hdl.handle.net/10919/107092 |