The Effects of Co-Creation and Satisfaction on Subjective Well-Being
Co-creation is centered on the idea of the consumer as a creator of value, interacting with a company to "co-create" value. As the concept of co-creation gains popularity among many industries, it is receiving increased attention from researchers. Although many topics are being researched...
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| Format: | Others |
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Virginia Tech
2013
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| Online Access: | http://hdl.handle.net/10919/23158 |