Effects of Television Clips with Hedonic and Eudaimonic Tone on Viewers\' Affective States and Subsequent Program Selection
Motivations for entertainment consumption are complex, involving moods, wants, anticipations, and several other factors. Typically, attempts at a theoretical understanding of motivations for media selection have centered on enjoyment, or hedonic, pleasure-seeking motivations. Recently eudaimonic, or...
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Virginia Tech
2013
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| Online Access: | http://hdl.handle.net/10919/23226 |