An Empirical Examination of Boundary Conditions of Relational Exchange
Current marketing channel literature overwhelmingly suggests that entering exchange relationships leads to positive outcomes for the exchange parties. Yet, not all exchanges employ relational exchange. Thus, research appears to lack an understanding of the boundary conditions of successful relationa...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/26935 http://scholar.lib.vt.edu/theses/available/etd-04172006-172726/ |