An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation
This dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on consumerâ s ability, motivation and opportunity to process information relevant to making between-brand judgments of v...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/27359 http://scholar.lib.vt.edu/theses/available/etd-04272003-211725/ |