Understanding Preference Revision and Concession in Group Decisions
Many purchase decisions involve groups of individuals. In marketing literature, a majority of the studies related to group decisions place greater emphasis on predicting the outcome of the decision than the process. In this dissertation, I contend that understanding the process by which a purchase...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Virginia Tech
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10919/29166 http://scholar.lib.vt.edu/theses/available/etd-10022000-10490046/ |