Measurement of the strategy construct in the lodging industry, and the strategy-performance relationship

Performance improvement is at the heart of all strategic management. Thus, the principal objectives of this study were to develop an industry-specific instrument to measure lodging strategy, identify a set of strategic dimensions underlying such strategy, and relate performance differences among lod...

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Bibliographic Details
Main Author: Murthy, Bvsan
Other Authors: Hospitality and Tourism Management
Format: Others
Language:en
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/29171
http://scholar.lib.vt.edu/theses/available/etd-10022007-145428/