A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores
Since 1997, the retail industry of South Korea has suffered a decline in sales due to the nation's financial crisis. Because of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/31886 http://scholar.lib.vt.edu/theses/available/etd-04252000-13320022/ |