A Study of the Concept of Image as expressed through Corporate Landscapes
In recent years corporations, are becoming increasingly concerned with their image. This is called branding and can involve a variety of activities that shape attitudes and opinions about the company. The appearance of a companyâ s physical environment and facilities is one factor that potentiall...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/32336 http://scholar.lib.vt.edu/theses/available/etd-05072009-215915/ |