The Effect of Facebook on Parasocial Interaction in Local News
News agenciesâ ratings often hinge on the relationships their anchors build with viewers. Strong feelings of parasocial interaction, or these on-sided â relationshipsâ audiences feel with on-screen media figures, have been found to be a strong predictor of media use. Local news stations have...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/32608 http://scholar.lib.vt.edu/theses/available/etd-05112012-155334/ |