It's not easy trying to be one of the guys: The effect of avatar attractiveness, avatar gender, and purported user gender on the success of help-seeking requests in an online game
Previous research has found that usersâ interactions with others in online environments are often guided by the same rules and stereotypes we apply in our everyday lives. However, fewer studies have used virtual worlds as an experimental setting for the systematic examination of how avatar appeara...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/32777 http://scholar.lib.vt.edu/theses/available/etd-05142012-184457/ |