Relationship Between Age, Store Attributes, Shopping Orientations, and Approach-Avoidance Behavior of Elderly Apparel Consumers
Elderly consumers are often overlooked in the retail marketplace; however, evidence suggests that the elderly population has a considerable amount of discretionary time and purchase power. Unlike past generations, this consumer group is relatively healthy, active, and demands a wide array of product...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/36529 http://scholar.lib.vt.edu/theses/available/etd-1898-172442/ |