The Impact of The Iowa Franchise Law on Restaurant Franchisor Expansion Strategy: An Exploratory Study
The enormous success of franchising as an expansion instrument has resulted in a franchising boom over the past few decades. In response to the success of franchising as a business expansion method and the subsequent complaints by unsuccessful or defrauded franchisees, legislation was enacted at the...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/36621 http://scholar.lib.vt.edu/theses/available/etd-324311849741271/ |