The effect of price, brand name, and level of advertising on perceived service quality, perceived service value, and purchase intention of the lodging industry
This dissertation investigates the effects of price, brand name, and level of advertising on consumers’ perceptions of service quality, service value, and their willingness to stay at a lodging facility. Hypotheses are derived from a conceptual model to posit the relationship that the three extrinsi...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/38102 http://scholar.lib.vt.edu/theses/available/etd-06062008-155301/ |