Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness
The purpose of the study was to extend knowledge concerning the influence of self-image congruity and public self-consciousness on clothing behavior from the symbolic consumption perspective. Thus, relationships among the three major constructs, public self-consciousness (PSC), self-image/clothi...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/38999 http://scholar.lib.vt.edu/theses/available/etd-07282008-140007/ |