Through the looking glass: a semiotic analysis and experimental test of pace and angle effects in television advertising
This dissertation addressed two broad questions: a) is it possible to systematically describe dimensions of form on which montage varies in TV advertising, and b) given that dimensions can be identified, how do variations in form affect viewer responses to ads? The first question was addressed throu...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39276 http://scholar.lib.vt.edu/theses/available/etd-08272007-163840/ |