An empirical study of the relationship between restaurant image and customer loyalty
The primary objective of this study was to empirically determine the relationship between restaurant images and loyalties toward seven competing casual dinner house restaurant chains, and to understand the nature of their competition by matching patronage behavior toward alternative restaurant chain...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39465 http://scholar.lib.vt.edu/theses/available/etd-09232008-144800/ |