The antecedent factors and entry mode choice of multinational lodging firms: the case of growth strategies into new international markets
The primary objective of this study was to utilize an exploratory research methodology to determine relationships among the antecedent factors and entry mode choices of multinational lodging firms. A basic framework was developed based on the review of the literature of multinational strategy, inter...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39570 http://scholar.lib.vt.edu/theses/available/etd-10032007-171856/ |