Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price
The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney,...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39628 http://scholar.lib.vt.edu/theses/available/etd-10042006-214832/ |