Effects of Relationship Quality on Customer Perceived Value in Organizational Purchasing
Research and practitioners alike have underscored the importance of customer value creation in marketing. For any marketing practice to be successful, it must first create value for customers. This is also true for the practice of relationship marketing, which is enjoying popularity among organizati...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/40516 http://scholar.lib.vt.edu/theses/available/etd-71798-165714/ |