Sport marketing plan for the Historically Black Colleges and Universities Basketball Tournament

The purpose of this project is to create a comprehensive sport marketing plan for the HBCU Basketball Tournament at Virginia State University. === Master of Science

Bibliographic Details
Main Author: Bowler, Venisha E.
Other Authors: Health and Physical Education
Format: Dissertation
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/40716
http://scholar.lib.vt.edu/theses/available/etd-01202010-020313/