Marketing in the Forest Service: a focus on agency image
This paper examines the issue of a popularly held negative image of the USDA Forest Service. Examples from a variety of media vehicles are included to support the claim that a negative image is prevalent. There is also considerable anecdotal evidence to suggest that many people have only the vaguest...
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| Format: | Dissertation |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/40769 http://scholar.lib.vt.edu/theses/available/etd-01262010-020025/ |