Apparel retail buyers' attitude and acceptance behavior toward manufacturer's promotional support: effects of retail organization's orientation, size, and degree of centralization
Manufacturer's promotional support is an important factor in buyers' selection of their suppliers. Research into retail customers' needs examined apparel retail buyers' attitude and acceptance behavior toward manufacturer's promotional support, and the effects of retail o...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/41006 http://scholar.lib.vt.edu/theses/available/etd-02132009-170714/ |