Perceived risk level on purchase decision making within product specific factors: a comparison between apparel retailers and customers
The purpose of this study was to compare levels of perceived risk between apparel retail buyers and customers to make a purchase decision of women's pantsuit within product specific criteria. The comparison of product risk was identified as product category risk (PCR), product specific risk (PS...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/41880 http://scholar.lib.vt.edu/theses/available/etd-03302010-020656/ |