An Untapped Resource: Virginia Tech African American Alumni Engagement

A university has many valuable internal and external publics. It is beneficial for an institution to build, maintain, and leverage its relationships with both internal and external constituency groups. Examining the body of literature on relationship management can provide insight into previously...

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Bibliographic Details
Main Author: Brogdon, Laurie L.
Other Authors: Communication Studies
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/42370
http://scholar.lib.vt.edu/theses/available/etd-04302011-171808/