A study of the relationship between discount coupons and repeat behavior of customers for pizza restaurants
Currently, coupons are the most popular and relied-upon form of consumer sales promotion in the United States (Schultz et al., 1993). The primary purpose of this study was to examine the relationship between discount coupons and repeat purchase in pizza restaurants. The objective of the study was to...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/43796 http://scholar.lib.vt.edu/theses/available/etd-07212009-040429/ |