Tailoring Messages within the Stages of Change
Tailored communications have been effective in increasing both recall and readership of health information. However, there is no clear evidence that tailoring is necessary or beneficial in creating behavior change. There are many possible sources for the inconsistencies in the empirical literature...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/46184 http://scholar.lib.vt.edu/theses/available/etd-12102002-161844/ |