Intangible Assets Valuation in the Hospitality Industry

Market value of firms and book value of firms are rarely the same. The difference, which is attributed to unrecorded or unrecognized intangible assets, has increased significantly since the 1970s. The issue of appropriately valuing these intangible assets, however, still remains unresolved. The purp...

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Bibliographic Details
Main Author: Du, Ruixue
Other Authors: Hospitality and Tourism Management
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/50577