Intangible Assets Valuation in the Hospitality Industry
Market value of firms and book value of firms are rarely the same. The difference, which is attributed to unrecorded or unrecognized intangible assets, has increased significantly since the 1970s. The issue of appropriately valuing these intangible assets, however, still remains unresolved. The purp...
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Virginia Tech
2014
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Online Access: | http://hdl.handle.net/10919/50577 |