Measuring Consumer Emotional Response to Tastes and Foods through Facial Expression Analysis
Emotions are thought to play a crucial role in food behavior. Non-rational emotional decision making may be credited as the reason why consumers select what, how, and when they choose to interact with a food product. In this research, three experiments were completed for the overall goal of understa...
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Virginia Tech
2015
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| Online Access: | http://hdl.handle.net/10919/54538 |