Evaluating Consumer Response to Environmental Labels on Packaging Using Eye-Tracking
Labeling is one way consumers evaluate products for purchase. Environmental labeling is used to provide environmental information to the consumer. If a person is familiar with a particular labeling process they may be more inclined to consume such product. This study used the Tobii© T60 eye-tracking...
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Virginia Tech
2015
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| Online Access: | http://hdl.handle.net/10919/54579 |