The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value

This dissertation research synthesizes knowledge from consumer behavior, psychology and applied economics to address a fundamental issue in marketing regarding how buyers evaluate products. Classical economic theory has assumed that buyers have perfect information about products and prices and that...

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Bibliographic Details
Main Author: Grewal, Dhruv
Other Authors: Business
Format: Others
Language:en_US
Published: Virginia Polytechnic Institute and State University 2015
Subjects:
Online Access:http://hdl.handle.net/10919/54785